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Ads can be sent
by CDs, e-mail, and file-transfer sites such
as
www.mailbigfile.com.
We
request that you send PDF or TIF files.
The most
reliable format is a .tif file. A 4-color ad
should be saved at 300 dpi (or more if you
have small type in your image) in CMYK
format. Grayscale files should be in
grayscale format and saved at 300-600 dpi.
Black and white files should be saved as
bitmap .tif files at 600-1200 dpi.
If you
are concerned about text quality, we
request that you send a .pdf file as well.
We will attempt to
use the .pdf file first, but if any problems
occur we need to be able to substitute your
.pdf file with the high-quality .tif file to
prevent delays.
Visit our
Electronic Files page for more detailed
instructions. |