785.271.5801 | info@thebindingedge.com



Advertising

 

Peterson Publications Advocates Use of Print

Print Advertising Rates

Contact Gayla Peterson for advertising rates. Call 785-271-5801 or email gayla@petersonpublications.com.

Download the 2015 PostPress Media Planner.

Print Advertising Sizes

Width Height
Trim Size 8.375" 10.875"
Full Page 7.5" 10.5"
Full Page Bleed 8.625" 11.125"
Full Page Image Area 7.5" 10"
1/2 page horizontal 7.5" 4.875"
1/2 page vertical 3.75" 10.5"
1/3 page horizontal 7.5" 3.5"
1/3 page square 4.875" 4.875"
1/4 page horizontal 7.5" 2.5"
1/4 page vertical 3.75" 4.875"

Required Formats
Please send ad as a PDF file saved at a minimum of 300 dpi. (All fonts should be embedded.) TIF files also are acceptable. We will NOT accept application files (Quark, PageMaker, Publisher, etc.).
Additional requirements can be found on page six of the Media Planner.

Sending Materials by mail
Advertisements (on CD accompanied by a proof) can be mailed to:
Peterson Publications, Inc.
2150 SW Westport Dr., Suite 101
Topeka, KS 66614

Sending Materials by E-mail
Advertisements can be sent to becky@petersonpublications.com. Our email system can accept large attachments, but sometimes large attachments can't be sent due to limitations of certain ISPs. If an attachment cannot be e-mailed, one alternative is to upload the file to your company web site or FTP system and send us a link to retrieve the file.

Guidelines
We've prepared guidelines for preparing and sending electronic files. Please be aware that we do NOT accept QuarkXPress or Microsoft Publisher files. We accept .pdf and .tif files, prepared for high-end output. For more information, please review the guidelines.

The Binding Edge Website

The Binding Edge offers additional advertising opportunities to connect with customers and prospects through strategically placed banners on its website. The website offers expanded news stories, fresh content and live links to industry resources.

• Lead Home Page Banner
Three ad positions available per month.
Located in the upper right-hand column of the Plastics Decorating Home page and other internal pages of the website, this prime position advertising opportunity provides advertisers immediate, forefront exposure with direct links to their website.

• Secondary Home Page Banner
One ad position available per month.
A secondary Home page banner is available above the first fold of the right column.

• Skyscraper
One ad position available per month.
Located in the upper right column of the Articles and Webinar pages, this is a prime position for frequently visited areas of the site and includes a direct link to the advertiserís website.

• Supplier Index
Print advertisers are listed at no additional charge in a supplier index on the Plastics Decorating website and are categorized by product or service offered, including company name, contact information and web address with a direct link to the advertiserís website.

Width Height
Lead home page banner 480 pixels 60 pixels
Secondary home page banner 234 pixels 60 pixels
Skyscraper 160 pixels 350 pixels

PostPress ENews

Beyond the actual printed pages of the magazine, The Binding Edge offers the opportunity to connect with customers and prospects through PostPress ENews. The ENews is distributed to over 6,000 graphic arts professionals involved with finishing, binding and specialty effects processes throughout the US and internationally each month.

ENews Marketing Opportunities and Specifications

The monthly enews is filled with the most up-to-date information on finishing, binding and specialty effects processes for the graphic arts industry. This vehicle offers advertisers numerous choices to get in front of a worldwide audience and drive traffic to their websites:

• Leaderboard Ad
Located directly under the ENews masthead, this prime advertising opportunity provides advertisers instant, maximum exposure with a direct link to their website. (One Leaderboard ad available per monthly issue.)

• Skyscraper Ad
Located at the top of the ENews in the left-hand column, this prime-positioned advertising opportunity provides advertisers immediate, forefront exposure with a direct link to their website. (Two Skyscraper ads available per monthly issue).

• Prime Position Text Banner
Located after the first ENews story, this unique advertising forum includes a 125x125 pixel photograph or logo, 30-35 words of text and a direct link to a desired URL. (One Prime Position Text Banner is available per monthly issue).

• Standard Text Banner
Located between the remaining enews stories, standard text banners include a 125x125 pixel photograph or logo, 30-35 words of text and a direct link to a desired URL. (Two Standard Text Banners are available per monthly issue).

Width Height
Leaderboard 600 pixels 75 pixels
Skyscraper 160 pixels 350 pixels
Text Ad* 125 pixels 125 pixels

* Text ads include a 125x125 pixel photograph or logo and 30-35 words of text with a direct link to a desired URL. The Prime Position Text Banner will be located after the first news story. Standard Text Banners will be located between the remaining news stories. Only one Prime Position Text Ad and two Standard Text Ads are available per issue. The text should be written in sentence format. The text itself will contain only one link, placed at the end of the text with the words "Learn more." The same link will be used for the accompanying photograph or logo. Click here for an example.

Required Formats
Send all banners as .jpg files only (animated ads will not be accepted).
Files should be at least 72 dpi and RGB color.